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Mr. Unlucky’s Almanack

Do the aphorisms and observations of Benjamin franklin and his Poor Richard still apply, or are we beyond hope and salvation?



I think I rushed to print (blog, that is) too quickly on my Wall Street Journal posting yesterday.  As I got home late in the evening, I was finally able to read the inaugural issue of what the WSJ folk are calling “Journal 3.0.”

Indeed, coverage has been expanded even as the physical newspaper has shrunk.  I was particularly impressed that a company was hired to design a font (called Exchange) just for the new paper size and design.

Jury is out.  Let’s see how they do.  The first issue was fat, but can that be sustained if ads don’t support the heft?  Let’s hope so.

(Postscript a few hours later: The second edition of Journal 3.0 just arrived, and it is definitely smaller page-number-wise than its inaugural counterpart but still sports four sections.) 

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